If you’re shopping around to find the best mattress, looking at growing mattress trends during recent years might be a good idea. Seeing what other people tend to buy can be a good starting point in finding the perfect bed for yourself.
That’s why the Editors at Simply Rest decided to look into the available mattress market research report data of 2016-2020 in the United States. Following this data, we summarized what types of mattresses have been consistently growing in popularity. Hopefully, this information will not only pique your interest but also allow you to discover options you haven’t thought of before.
Growing Mattress Trends of 2020
According to the latest Mattress Industry Trends Report compiled by IMARC, the mattress industry saw a big growth in sales in 2019. According to their findings, this is due to the inflating income levels as well as increasing reports of back problems caused by low-quality beds.
In recent years, customizable mattresses have seen the biggest spike in sales. It seems that personalization has become the most important aspect for people buying new beds—which makes perfect sense.
Trend One: Customized Mattresses
Fully customizable mattresses are offered only by a few mattress brands. This option allows consumers to essentially build their own beds, giving customers the chance to choose certain materials for their new mattress. But as intriguing as this option sounds, it is still quite uncommon.
A more common definition for a “customizable mattress” is the option of split firmness. It allows you to have your mattress in two different firmness levels that are side by side—a feature that’s great for couples with different sleeping habits.
Customized mattresses address individual needs, you might want to choose a specific mattress material for extra lower back support or tack on an additional mattress topper for extra cushioning. This removes the impractical “one size fits all” idea and introduces a more personalized approach to mattress shopping.
By the looks of the current trends, fully customized mattresses will probably continue to grow in popularity through the upcoming year. We won’t be surprised if more and more mattress brands adopt this idea.
Trend Two: Sustainable, Natural, and Organic
Organic and all-natural mattresses have also spiked in popularity in the last year. With the ever-growing concerns about the environment, people now tend to choose environmentally-conscious products above anything else. That’s why mattress brands who focus on being environmentally-friendly and sustainable have grown the most over the last couple of years.
Now, you can find plenty of options for all-natural and organic mattresses. Such brands like Avocado offer not only organic mattress choices but also vegan ones, too. These contain ethically sourced latex from reputable and renewable sources, as well as organic cotton and sometimes natural wool.
Being fully transparent when it comes to sourcing and manufacturing processes can also impact sales. When people know exactly where the materials for their mattresses came from and how they were acquired, they’re more likely to trust your brand, and as a result, purchase from you.
Trends Three: Increased Online Mattress Sales
Not all that long ago, people used to avoid making big purchases, such as a mattress, online. Even if cutting out the middleman meant lower prices, the risk of investing a lot of money without first seeing and feeling a product seemed too great.
To help online shoppers feel more comfortable, online mattress brands offer in-home sleep trials or return policies. These give shoppers a chance to try their new bed before committing to it. Having the opportunity to try your new mattress at home for a couple of weeks or months is a huge advantage to buying online. At the start of the online shopping trend, brick and mortar retailers didn’t offer that same opportunity, but now many actual mattress stores are offering at-home sleep trials to stay competitive with the booming online industry.
More and more people opt for online mattress shopping every year. Between lower prices and higher-quality mattresses available, online mattress shopping has become rather hard to resist. That, in addition to the ease of the purchasing process and the risk-free returns, has made online mattress shops the new go-to for most consumers. It’s only a matter of time before we see how this change will affect physical mattress stores and showrooms.
Our Recommended Mattress Choices Online
Taking into consideration the mattress trends of 2020, we have compiled a list of our recommended mattresses that can be bought online.
|Amerisleep AS3||Partially plant-based memory foam||Medium||$1199||100 nights||20 years|
|Zoma Sports||Open-cell memory foam||Medium||$750||100 nights||10 years|
|Vaya Mattress||Vaya foam||Medium||$595||100 nights||10 years|
|Avocado Vegan||Latex foam and pocketed coils||Medium/Medium-Firm||$1399 or $1799||1 year||25 years|
|The Botanical Bliss by PlushBeds||Latex||Medium/Medium-Firm||$2699 or $2999 or
|100 nights||25 years|
Out of the eight mattress models that Amerisleep offers, AS3 is the most popular choice. The AS3 is their medium mattress, and it’s made with partially plant-based memory foam.
The cover of the Amerisleep AS3 mattress is designed to be breathable, improving the mattress’s temperature control. The Bio-Pur® underneath further improves the breathability of the mattress because of its open-cell design. This layer is partially made from plant-based materials, which ticks the sustainability and eco-friendliness checkboxes. It’s responsive and efficiently contours the body, relieving pressure points and keeping the spine aligned as you sleep.
The cover of the Amerisleep AS3 is soft and breathable, and because it’s lightweight, it reduces the chance of heat retention—meaning you won’t have to worry about night sweats with this bed. Below the cover, is a contouring layer of Bio-Pur® to cradle your body and offer immediate comfort. Bio-Pur® is plant-based memory foam, it’s eco-friendly and manufactured with sustainable materials. Plus, Bio-Pur® is naturally more breathable and responsive than traditional memory foam because it’s plant-based, so it further reduces the chances of overheating on this mattress.
Under the Bio-Pur®, is the Affinity layer with HIVE® technology. This convoluted layer is made from hundreds of diagonal cutouts that provide zoned pressure relief. Split into five support zones, it allows more “give” to the pressure points that are lighter (such as the hips and the shoulders) and more support to those that are heavier (such as the head, torso, and legs).
The final layer within the AS3 is the Bio-Core® base. Made from long-lasting poly-foam, this base layer not only provides better support to the structure of the mattress, but it also increases its longevity and edge support.
Amerisleep’s AS3 mattress comes with a 100-night sleep trial, which includes free exchanges and returns. There is a recommended 30-day break-in period to allow the customers enough time to get used to the feel of the new mattress. If you decide that the mattress is not right for you within those first 100 nights, you have the option to return or exchange your mattress.
Another worthy mention is Amerisleep’s 20-year warranty. If your mattress becomes defected within the first 10 years, Amerisleep will replace it free of charge. During the second ten years, Amerisleep will replace your bed at a 50% discount if it develops a sag greater than .75 inches deep.
The Zoma is a premium all-foam mattress designed for people with active lifestyles. It is made from three foam layers and a breathable cover. The cover is a blend of spandex and polyester, which works to wick away moisture and get rid of excess body heat.
The comfort layer of the Zoma Mattress is gel-infused memory foam to wick away body heat and keep night sweats at bay. Within this comfort layer is Triangulex™, a zoned support system. Triangulex™ is divided into three sections—under the torso, it feels firmer, but under the shoulders and hips, it allows for better compression and improved comfort. We like this technology because it also maintains healthy spinal alignment in addition to easing pressure points.
Next, is the latex-like transition layer, Reactiv™. Reactiv™ minimizes motion transfer and further relieves the pressure points of the body. The last layer within the Zoma Mattress is Support+. It ensures the stability and durability of the mattress while improving edge support.
The Zoma Mattress comes with a 100-night sleep trial and a 10-year warranty. It’s suitable for side sleepers, combination sleepers, and back sleepers alike.
The Vaya Mattress is the most affordable option from our recommended list. Its design is pretty basic, yet very functional. Best of all, it comes at an unbeatable price.
The Vaya mattress is made from two foam layers. The upper layer is Vaya Comfort Foam to contour the body and keep the spine aligned. It efficiently isolates motion and relieves the pressure points.
The lower layer is Vaya Base Foam. It’s designed to support the mattress and the sleeper on top. Both of these layers combined make a truly supportive and comfortable mattress, which does not trap heat.
Vaya sleep offers a 100-night sleep trial and a 10-year warranty.
The Avocado Vegan mattress is made with natural and organic materials. This brand is very transparent about where and how they source their materials, as well as the manufacturing process itself.
The Avocado Vegan comes in two firmness options, the main difference being an optional mattress topper. This topper is made from 100% organic latex rubber and natural cotton, and it costs an additional $400.
If you decide to not go for the topper, then the first layer of this mattress will be 2 inches of organic Dunlop latex. It’s buoyant yet cushy, contouring the body whilst keeping the spine aligned.
Under the latex layer comes the structure of 1,414 pocketed coils. This pocket coils layer is split into five ergonomic support zones, all of which focus on different pressure points of the body. The pocketed coils also feature a reinforced steel perimeter, which greatly improves edge support and minimizes motion transfer.
The Avocado Vegan mattress comes with a whopping 365-night sleep trial and an even more impressive 25-year warranty. Both are longer when compared to the industry-standard warranties and sleep trials, which shows how confident this brand is about their product.
The Botanical Bliss
The Botanical Bliss mattress by Plushbeds, but it’s definitely all-natural and organic. It is also the most customizable mattress on our list. The mattress comes in three different sizes, depending on the firmness level that you choose. The sizes are 9 inches, 10 inches, and 12 inches in profile—all with a different price tag.
The cover of the Botanical Bliss mattress is made from soft knitted organic cotton. It encourages better breathability and naturally absorbs moisture. Under the cover comes a layer of natural New Zealand wool to give the mattress a cushy feel as it softly contours your body.
Under the wool, is three or four layers of organic Dunlop latex (depending on your chosen level of mattress firmness). Each layer also varies in firmness, allowing you to swap them around in order to find your ideal levels of comfort and support.
If you still feel like this mattress is not a good fit for you, you can use the 100-night sleep trial policy to return it. If you decide to keep it, you’ll get a 25-year warranty.
Looking at current mattress trends allows us to see where the mattress industry is headed. It encourages brands to make changes to their product ranges that will bring them more sales. At the same time, it provides customers with more knowledge about what other people tend to go for. After all, there must be a reason why most choose one type of mattress over the other.
We will be following these mattress trends closely to stay on top of it. We’ll be updating this article every time we see a change. So make sure to check-in with us once in a while to stay up to date and in the loop.
This article is for informational purposes and should not replace advice from your doctor or other medical professional.